We built our business not on just marketing,
but on what goes on before the marketing.
FOCUSED and feasible ideas
We push clients to think differently, outside the soft and nebulous comfort zone, so they clearly and unquestionably differentiate their companies from competitors. We partner to identify and understand their real value to strategic customers – their true value drivers – to define a highly focused, clear, and unique positioning strategy that captures the tangible benefits of their offering. The goal? One memorable and meaningful promise, communicated consistently.
THE SINGLE NAIL™ SOLUTION
Discover your single nail point of differentiation in your market. Read More
Pinpoint the top needs and motivations of your most profitable customers.
Rally your team, partners and customers around a clear vision and competitive advantage.
Focused Marketing Plans
Plan highly targeted marketing plans for a more predictable flow of strategic opportunities.
Our capabilities include:
- B2B customer strategy
- B2B business development
- B2B marketing strategy
- B2B sales strategy
- Sales enablement
- Marketing plans
- Sales and marketing compensation plans
- Business and Product Positioning
- Business and Product Branding
- Copy development
- Marketing materials
- Strategic planning retreats
- Strategic planning facilitation
- Market testing of product development ideas
- New markets development
- Brand and Product/Service Strategies
- Value Propositions and Positioning Statements
- Company and Product Naming and Tag Lines
- Company Positioning and Branding