New Video Clears Fog; Sells More Products Faster

The Problem

HyperActive Technologies needed a short, impactful way explain QTimer, their drive thru timer technology that dramatically improves quick service restaurant drive thru speed and profitability.

Problem was, national quick service restaurant owners thought QTimer was “just another drive thru timer”. HyperActive’s inability to “clear the fog” was preventing the company from getting enough strategic prospects to the buyer table.

 

fog lifted – True Value Revealed

ClearBrands created a short, engaging video that quickly cut to QTimer’s business benefits, compelling more national quick service restaurant owners to take action.

We also designed, wrote and produced a value impact calculator landing page so franchise owners can quickly "do the math" and see the big time savings and revenue gains QTimer can bring to their business.  Lastly, we created a low-friction “QTimer Test Drive” offering; a fast, low-risk product pilot test that gives multi-store owners a way to prove the QTimer system before committing to a larger franchise-wide implementation. The combined video, value calculator and test drive offering has helped HyperActive dramatically accelerate customer understanding and drive faster sales appointment setting outcomes, adding over 60 new strategic, multi-unit owner sales appointments within the first 90 days alone.

Does your business, product or service suffer from “customer fog”?

Contact us to learn about our Fogcutter Video™ service offerings.

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ClearBrands Makes Dream Customer Sales a Reality for Award Winning Product Design Firm

Bally Design now engages bigger clients faster, with less effort using icebreaker strategy

The Problem

Bally Design has a 40-year track record with scores of award winning commercial product design solutions in its portfolio. However the three partners who run the company were also responsible for sales. Simply put, Bally didn't have enough new, high quality client conversations occurring to make their project portfolio selective and consistent resulting in a lack of recurring revenue streams and never enough “strategic fit” clients. 

"We knew we had something special to offer, but we didn’t speak our business well – it was exhausting trying to say what we did in a way that didn't sound like every other product design firm."

– Tom Kubilius, Principal
Watch the 1-minute video

 

The Opportunity

Industrial design firms all smell, look and sound the same – Bally was in a commodity trap. But ClearBrands pinpointed three common “jobs” that large company VPs who are responsible for managing and growing product lines struggle with:

1. Envisioning new game-changing product opportunities
2. Expanding existing product lines
3. Re-invigorating tired product lines 

As simple as it sounds, these 3 "jobs" fit neatly with Bally's key strengths and offered a tidy, unique way to communicate the firm's 3 valuable service offerings. 

 

The Single Nail™ Solution

Recognizing that VPs of product innovation are burdened to “fail fast and cheap” and that they place high value on successful, risk reduced execution, ClearBrands helped Bally shift its commoditized position of "design" to the Single Nail focus of "Agile Innovation of Purposeful and Profitable Products". This was Bally’s unique ability sweet spot and a key priority and desired outcome of corporate product innovation VPs.

 

Dream Customer Matchmaking

We helped Bally build and qualify a list of 150 dream companies – strategic, soul mate clients who have the promise of being highly desirable and profitable long-term clients. We used Innovation Icebreaker as a way to "break the ice" with their 150 dream companies, shipping a compelling priority package to VPs of New Product Innovation with a unique call to action that spurs action. 

 

FASTER ENGAGEMENTS

To remove Bally from the product design RFP rat race, we developed and trademarked a unique engagement called Innovation Icebreaker™.  A short-term engagement, Innovation Icebreaker gives VPs of new product innovation a way to test drive Bally Design on a single project challenge, reducing their risk and enabling Bally to demonstrate their powerful capabilities. 

 

Results

2.5x SALES Increase trend over previous year
260% new customer contracts increase

 

More Conversations, More of the Time 

ClearBrands put a repeatable, efficient system in place for touching 150 top brands for the first time and inviting them into a compelling conversation. Bally is now equipped with a proven process for activating a consistent flow of dream client conversations and high quality sales appointments. For companies who aren't ready today, the Bally client nurture program ensures a frequent, meaningful communication is kept with their prospect database -- ensuring Bally is building their Single Nail authority as a leading resource that excels at innovating purposeful and profitable products in a low-risk, agile fashion. 

The Bally partners can now rest easy and focus on their client projects knowing they have a repeatable system working for them -- cultivating and harvesting new, qualified sales appointments with their 150 dream companies. 

Contact us to learn how your business could rapid pilot test its own Dream Customer Matchmaking solution.

Visit Bally Design website

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ClearBrands Designs Unity NXT® Platform Brand Identity and User Interface Visual Standards

Confluence, the global leader in data-driven solutions for managed investment services, asked ClearBrands to help sharpen the visual identity and product user interface of Unity NXT®, its investment transparency reporting platform. 

ClearBrands designed a clean, elegant logotype for the Unity NXT product that compliments the clean lines and style of the Confluence corporate identity and color system. We also created visual design direction for the refresh of the Unity NXT online user interface.

Headquartered in Pittsburgh, PA, Confluence serves the international fund industry with locations in Brussels, Dublin, Ho Chi Minh City, London, Luxembourg and San Francisco.

Is your business, product or service in need of an identity upgrade?

Contact us to learn about our Branding service offering.

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ClearBrands Gives Pareto Consulting “Power Selling” Solution and Renewed Confidence

Firm now engages bigger clients faster, with less effort

The Problem

Pareto Consulting’s profession of strategic planning has become crowded -- scores of new consulting practices touting their expertise as strategic planners has grown significantly over the past decade. What's worse, over 90% of corporate strategic planning efforts fizzle out or fail in implementation, leaving a bad taste in the mouths of corporate CEOs, Pareto's key decision makers. The old ways of communicating their business had changed, leaving Pareto with a decreasing new client conversion average. Speaking their business in a way that resonated with CEOs had become a struggle. Pareto found themselves in a commodity trap with no clear plan on how to escape it. 

"We just didn’t feel we were tapping our full potential describing who we were and what we had to offer."

– Sherryl Nufer, Principal  
Watch the 1-minute video

 

The Opportunity

ClearBrands uncovered a very important, overlooked asset: Pareto had a unique ability most "strategic planning" competitors didn't – the ability to get client teams to execute strategic plans through successful completion. Pareto's ability to help organizations narrow many objectives down to a vital few objectives, and assist their teams with following through to completion with excellence was the firm's hallmark. 

 

The Single Nail™ Solution

Recognizing that CEOs place tremendously high value on “successful execution” of key initiatives, ClearBrands helped Pareto shift it's commoditized position of "strategic planning" to the Single Nail focus of "Breakthrough Team Execution". Pareto's unique ability and a CEOs' key priority and desired outcome were now perfectly matched. ClearBrands created and trademarked the name VFO Breakthrough™, a compelling new name for Pareto's unique and valuable service offering. We "re-packaged" Pareto's VFO Breakthrough process and stages onto one page, giving the firm a powerful, simple tool for communicating their value to CEOs and accelerating new client contracts.

We revamped Pareto's brand identity to reflect this new strategy, and we designed, wrote and launched their new website. Finally, we equipped Pareto's team with a short, concise elevator pitch that speaks directly to the heart of their valuable offering.

Contact us to learn how your business can rapidly pilot test its own Power Selling solution.

Visit Pareto Consulting website

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