Creating a Strong Customer Value Proposition.
Does your business lack a clear and compelling value proposition?
Does it feel like your prospects, customers or employees miss the point?
Do you struggle with finding the right words to describe the value your business offers?

Join us for this energetic half-day workshop where business owners, presidents and sales and marketing VPs learn how to identify and leverage their company’s most valuable selling point—its Brand Driver. This interactive workshop is designed to show you how to get to the core of who you are, what you offer, and why customers should care. See how leading brands capture greater market share by driving “one point” and how your business can too.

You will learn how:

• To narrow your company’s many selling points into a sharp, focused value proposition
  that connects with customers

• To cut through the clutter and simplify your sales and marketing messages using
  a “single-minded” strategy and approach

• To properly construct and deliver a value proposition that makes significant
  contribution to business strategy and performance

• To utilize a compressed planning process that helps turns ideas into action—fast

Special Guest
One of the nation’s leading industrial engineering and productivity management firms will serve as the workshop’s guest company project. Led by Brian Cubarney, CEO of ClearBrands, participants will collaborate side-by-side with other business owners and managers on this real-world project.