Whether an organization’s goal is to create a market-making concept or launch a new product identity, lack of group alignment and consensus on key business marketing priorities are two key culprits for project failure.

To this end, ClearBrands kicks off every client engagement—large or small—with an individually crafted strategy meeting we call Vision Map. Designed to quickly and effectively identify and align key business and marketing objectives, ClearBrands Vision Map meetings invigorate and inspire teams to new levels of cooperative creation, goal setting and actionable priorities.

Our Approach
To guide the process, we start by identifying a clear business objective. Next, we assemble the right people for the meeting, combining insider expertise, direction and the fresh perspective and creative intuition of industry experts. Our team includes leaders in fields such as design, research, group facilitation, communications, marketing strategy and technology. Members of our team have facilitated strategy sessions for funded start-ups to fortune 100 companies.

We conduct half-day workshops, and one- and two-day team immersions. Our Vision Map meetings result in clearly defined strategy road maps for reaching project goals on:

Brand Image, Vision and Positioning
Marketing Strategy & Planning
Sales and Marketing Vision Alignment

Brand Image, Vision and Positioning
Defining or re-defining your corporate or product brand
ClearBrands’ process will help you imagine your brand’s future. We'll guide your team of key stakeholders on an exploration of your company's values, personality and core benefits, and delve into the source of your brand's uniqueness and power. We'll explore trends that impact your organization and uncover core insights about your competitor's strategies.

Your team will mold this rich information into a concise image, vision and positioning statement and leave the session with consensus on key priorities and a clear action plan to move your business into the future.

Marketing Strategy & Planning
Identifying and Achieving Marketing Efficacy
The pressure to grow the bottom line coupled with scrutiny of marketing budgets and demands for ROI leave most marketing executives squeezed from both sides. Our marketing strategy development sessions jump-start the planning process by helping teams align on critical business issues. We guide internal stakeholders through a process to identify the right choices in the marketing mix, to more deeply understand customer preferences, to unearth ways to reduce costs and increase profits, and achieve measurable marketing ROI.

Your team will mold this rich information into a concise brief and leave the session with consensus on key priorities, and a tangible action plan designed to move your business into the future.

Sales and Marketing Vision Alignment
Team building, alignment and strategy
The relationship between sales and marketing is critically important. Communication and trust are the nuts and bolts that hold your team together. ClearBrands’ team-building sessions are designed to quickly identify disconnects and help tighten those connections, create stronger ties between marketing and sales, and identify market segmentation, lead generation and market development strategies.

Your team will leave the session with consensus on key business marketing priorities, a clear action plan based on the event outcomes and the momentum and inspiration to move your business into the future.

Top