ClearBrands’ Buzzhoney team implements “first in industry”
online ordering system for major promotional products company
After winning a website upgrade project over some bigger-name competitors, Buzzhoney – ClearBrands’ technology sister company – lived up to its billing as experts in turning marketing into a measurable, manageable, profitable part of a company's business. It did so by implementing a fully customizable online ordering system for a major promotional products company – a first in that industry. The client company gained efficiency with real-time updates integrated with internal systems, including a newly designed website.
Within one year, same-month visits to the client’s site increased 354 percent, and continued with a 74 percent increase over the second year after the redesign. From the time Buzzhoney was brought on board to the last evaluation period, same-month visit increases topped 490 percent. Online product orders also increased, hitting a peak increase of 90 percent over same-month order averages.
The relationship between the two companies has continued beyond the initial website redesign. Most recently, Buzzhoney has updated the website with new product lines and international pricing capabilities, with innovations ongoing even now.
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